Google AdWords Display URL Policy Hasn’t Taken Effect…yet

According to Google the change in display URL policy was meant to come into effect on the 1st of April 2008. Now its the 4th of April and I am still seeing ads with an invalid display url.

In New Zealand and searching for plumbers

Plumbers AdWords

When clicking through this ad it takes you to “http://sites.yellow.co.nz/site/tricklebanks/”

The display url is missing the .nz, allowing them to run multiple ads for the one keyword. This is what the policy change was to eliminate, wasn’t it?

I’d like to hear your views on this.

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