Depending on what you’re searching for it can return a lot of results that you may need to scan through to find what you’re after. Usually you’ll find what you’re after
1, Sales, Traffic or?
Define on the purpose of the adwords account. Having a defined goal gives you something to work towards and aid in how you go about things.
2, Track Results
Use website analytics to track the account. This is extremely important as it will show if the goal is being achieved. You should be able to tell which campaigns, adgroups and keywords are your most valueable.
3, Create Tightly Themed Adgroups
Doing so will increase the quality of the ads and help the quality score resulting in lower CPCs and higher placement.
4, Optimise the Destination Page for the Keywords in the Adgroup
Doing the basics of on-page-optimisation will help increase the quality of the ads and help the quality score resulting in lower CPCs and higher placement.
5, Don’t go for top spot
Aiming high is a cause for inflated cost per clicks. My experience shows that being placed around 3-4 give a much better quality of visitor and increases the chances of better ROI.
6, Incorporate a Call to Action
The creative needs to be written in a way to coach potiential customers into completing a goal once the click has been receive.
7, Add Keyword Insertion into the Ad Creatives
The use of keyword insertion helps to increase the click through rate. Increasing the click through rate helps to increase the quality score of the ad.
8, Create Multiple Ad Creatives
Testing variations of ad creative will help you get the best from your campaign. With tracking in place you will be able to make strategic decisions on which creative is working best based on results.
For sites lucky enough to have sitelinks in Google. I found this interesting article.
For those that don’t know. Sitelinks are links that show up below a listing when a site name is searched. Like this search. Unfortunately this only happens for some sites and the links only show up if Google identifies important pages through their algorithm.
Anyway recently Google increased the number of links from 4 to 8, what that means for sites that have these links is more exposure, more chances people are going to land on the different pages when performing the search.
But what happens if the links they identified are not in your site or visitors best interest?
Well Google has released a tool in google webmaster tools that allows you to block links from showing. This will help you to improve these links.
With MySpace announcing yesterday their self-serve adnetwork. What does this mean for you?
Well the whole social networking advertising platform that everyone talks about, opens the door to move some of the advertising from the search engines and into the eyes of the millions of social networkers.
The ability to target based on profile information will help qualify the traffic.
This is my first post on what will be an ever extending list of posts.
I will be covering many of the current issues seen on herpes transmission the net. Mainly looking at seo, paid search, social networking and everything else clash royale hack 2017 android about promoting your site or gathering important information
