‘Search Engines’ Posts

Google Service Updates – Reviewed

Monday, December 1st, 2008

Google, Inc.Image via WikipediaA lot has happened with a number of Google services over last few weeks, i’ve summarised them below:

Google SearchWiki

To my frustration, Google launched SearchWiki. Allowing Google users to re-rank and comment on  search results. The frustration comes with automatically opting in everyone that is logged in when searching, with no ability to turn off the extra visual aspects now cluttering up the search results.

Google Analytics Update

Some great new Analytics features rolled out in this update. Personally I particularily like the advanced segmentation, allowing more detailed reports on specific areas of the site, specific referers and more. Love that! One thing that seems a bit buggy is the account screen when you just log in. I’ve got access to multiple accounts, navigating to additional account pages doesn’t seem work.

Google AdWords Update

A couple of interesting updates for AdWords.

  • Quality score improvements, where the quality score is calculated at time of the search. This for me have helped the accounts managed to get higher placement, higher click through rates and higher number of clicks. All this without increasing cost per clicks.
  • A new search based keyword tool was launched. This tool seems pretty sweet! and can help to identify additional keywords that is relevant to your sites content also allows running some competitor analysis.
  • Display ad builder allows you to create image ads online and run on the content network.

Ok, the floors all yours, go on…  leave a comment or two on your experience on these new changes.

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